About me

My training and experience as an art director in some of London’s leading agencies over the last 27 years has honed my skills as a conceptual creative. I’ve worked in and enjoyed the integrated, experiential and branding sectors, to name a few. But my passion and favourite work has always been in experiential marketing – developing strategic and creative solutions from small-scale sampling campaigns to multi-million pound brand experiences.

There’s nothing I love more than seeing or over-hearing people interacting with something that I created from my sketch book. Hearing them say “wow!” and discussing how cool the experience is, that’s the icing on the cake. 

I’ve also worked in shopper marketing, DM, B2B and digital campaigns, graphic, information and brand design. I write and design brand guideline books and campaign toolkits, and spend an awful lot of time making clients’ decks and presentations look pretty. I find great pleasure in creating and ensuring brand symmetry across all channels, and tend to develop long-term relationships with most of my clients owing to my willingness to say ‘yes’ to any request they ask of me.

Away from work, I have a passion for gardening, not only on my own rooftop terrace (with it’s 35+ trees, fish pond, trampoline and occasional ducklings) but also at my youngest son’s primary school where I’ve filled the school with plants and run a weekly Garden Club with the students. I swim outdoors most days in the lido and cycle pretty much everywhere, especially when photographing London’s food & drink-related street signs.

I love my job.