adidas.

Working at experiential agency Evoke, I developed multiple events and campaigns for adidas, including the award-winning aditour: a huge inflatable structure which housed a series of technical challenges designed to demonstrate the importance of wearing the right kit to train and extolling the various types of adidas shoe.

From concepts through to artwork and technical build design, I worked on every aspect of the experience including art direction of the video and photo shoots with professional athletes, copywriting, print and digital design.

I worked on umpteen store takeovers of their flagship Oxford Street outlet for different campaigns, including the London 2012 Olympic Games, the NBA, Chelsea FC and Predator boots, providing concepts, design, copywriting and artwork.