Hendrick’s Gin.

Since 2017 I’ve worked on over 160 different jobs for best-selling premium gin brand, Hendrick’s. From large-scale brand experiences – where I’m heavily involved in ideation, concepts and design right through to production design, staff scripts & artwork – to digital campaigns and smaller design briefs, I’ve become expert at bringing the Hendrick’s peculiar brand world to life in a consistent and relevant way – often using cucumbers.

Working with events agency A*live, I’ve created launch events, bespoke gift packs and artwork for new Hendrick’s Gin variants including Midsummer Solstice, Neptunia, Orbium, Lunar, Grand Cabaret, Flora Adora and Hendrick’s Absinthe, each time working with the new range styles but ensuring consistency with the primary brand world.

I’ve designed pop-up bars, bar takeover events, and the semi-permanent bar at Lord’s Cricket Ground, as well as all the associated design assets. I’ve created festival experiences and seasonal events for Christmas, Burns Night & World Cucumber Day. Developed packaging, POS, shopper marketing assets, presentations, trade stands, B2B collateral, and digital assets including microsites and social media campaigns.

The Hendrick's Gin bar at Lord's Cricket Ground
Hendrick's Gin at Lord's Cricket Ground – living wall
Hendrick's Gin – Bespoke double phone booth for World Cucumber Day
Hendrick's Gin – Bespoke phone booth for World Cucumber Day
Hendrick's Gin – phone booth screen prompts for World Cucumber Day
Hendrick's Gin – World Cucumber Day social post from a happy participant
Hendrick's Gin – World Cucumber Day in-store posters
Hendrick's Gin – Bespoke phone booth for World Cucumber Day, in-store activation at Waitrose
Hendrick's Gin – World Cucumber Day giveaways
Hendrick's Gin – 'Cucunundrums' for World Cucumber Day
Hendrick's Gin festival experience
Hendrick's Gin festival experience
Hendrick's Gin festival experience – making music with cucumbers
Hendrick's Gin festival experience posters
Hendrick's Gin – London Cocktail Week, Tini Martini event
Hendrick's Gin – London Cocktail Week, Tini Martini event booklet
Hendrick's Gin – London Cocktail Week, Tini Martini event menus
Hendrick's Gin – London Cocktail Week, Tini Martini event, the Tiny Pianist
Hendrick's Gin – London Cocktail Week, Tini Martini event
Hendrick's Gin – London Cocktail Week, Tini Martini event
Hendrick's Gin Flora Adora launch event
Hendrick's Gin – Lunar launch event with Harvey Nichols window takeover
Hendrick's Gin – bespoke terrarium gift for bars
Hendrick's Gin – Neptunia launch event
Hendrick's Gin – London Cocktail Week event – Tini Martini Townhouse
Hendrick's Gin – London Cocktail Week – Tini Martini Townhouse – pygmy goats
Hendrick's Gin – London Cocktail Week event – Tini Martini Townhouse entrance
Hendrick's Gin – London Cocktail Week event
Hendrick's Gin – London Cocktail Week event
Hendrick's Gin – The Quest for the Golden Cucumber virtual game
Hendrick's Absinthe Reimagined event
Hendrick's Absinthe Reimagined event
Hendrick's Absinthe Reimagined event
Hendrick's Absinthe Reimagined event