Monkey Shoulder.

I’ve worked on Monkey Shoulder whisky since 2014 on nearly 500 different projects and through five different visual identities.

I’ve created concepts, design & artwork for live experiences both large and small, sampling activities & kit, detailed brand toolkits, the global website as well as multiple microsites & landing pages, packaging, social media campaigns, branded swag, glassware, clothing, video & animation storyboards, logos, illustrations, thousands of pieces of print collateral, festival stands, presentation decks and a mixer truck.

In that time it’s grown from a little-known, niche brand into the third best-selling Scotch whisky brand globally as of 2023.