TikTok.

I’ve worked on events and activations for TikTok since 2022 through events agency A*live, developing experiential concepts then creating graphics, art direction & artwork. Projects have ranged from small-scale B2B pop-ups, via exhibition stands at events such as Crufts, through to large-scale European Grand Prix Ad Awards ceremonies.

Individual events have often been for a specific sub-brand of TikTok, featuring a bespoke visual identity that I’ve had to apply across all manner of design assets, including not only printed collateral such as posters, menus and brochures, but also packaging, clothing, awards, event graphics, digital screens, neons, infographics, banners and wayfinding signage.

I’ve also worked on proposals for events including Eurovision and TikTok LIVEfest, providing not only creative input but beautifully designing the extensive pitch decks.