Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
In 2007, I was employed by Communiqué360 and given just three months in which to create the identity for a brand new train franchise which their client Stagecoach had unexpectedly won.
With the brief to be the ‘sexy cousin’ of South West Trains, I not only designed and wrote the brand guidelines, but recreated every single piece of collateral for the entire trainline from tickets to posters, station signage to uniforms, timetables to ticket machines.