Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
Adidas asked Evoke to develop an experience which demonstrated the importance of wearing the correct kit when training. Over nine months, I created this 12m x 12m inflatable structure which housed a series of physical challenges and toured the country for two years, winning an IPA Bronze award along the way.
From concepts through to technical build design, I worked on every aspect of the experience including art direction of the video and photo shoots with professional athletes, copywriting, print and digital design.