Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
A London-based sampling campaign with social media add-on, brand ambassadors distributed promotional business cards with sample packs and asked people to tweet where they were 'refreshed by Smint' for a chance to win £500.
Working at Sense, I developed the concept, art direction and website which plotted the tweet results on in real time.
Over the three-day sampling campaign around London's busiest commuter spots, the campaign generated 3,866 tweets, wowing the client who had never previously considered digital as a viable marketing tool.