Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
The England & Wales Cricket Board asked RPM to develop a strategic solution to getting cricket fans to sign up to their loyalty scheme, Twelfth Man through at-ground activities.
As lead creative, I was responsible for everything from idea generation through to artwork production as we developed the concept of 'Get Closer to England Cricket' through games, big screen activites and the Fan Hub – a trailer which hosted Q&A sessions with ex-cricketers and promoted all activities.