Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
The Clubcard Customer Experience Atlas was designed to curate all the different ways in which Clubcard intersected with Tesco products and services, and was given to members of the senior exec team.
Working as the creative department of research agency Newt Idea, I designed the complete 212-page hardback book, developing all icons and infographics as well as the overarching design theme of a Periodic Table-style cataloguing system, covering 50 touchpoints over six chapters.