Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
Working at research agency Newt Idea, I created five large data-visualisation maps which each showed different phases of Tesco Clubcard usage.
With data from four countries, one map was created for each country with a fifth map combining all the data. Alongside the maps, I also created five explanatory decks, detailing the research findings and explaining how to read the maps.