Senior Creative Specialising in Brand Experience
Senior Creative Specialising in Brand Experience
Yoodoo is an innovative health start-up that drives positive behaviour change through their proven digital expert method platform. Recognising the ubiquity of smartphones, they wanted to create a mobile version of their platform.
Working in tandem with a UX expert, we went through rapid cycles of sketching, visual design and prototyping and testing directly on a target device to make design decisions quickly and create 35 screens.
In just two weeks we created an interactive prototype running natively on an Android phone. This included a complete end-to-end user journey, showcasing interactive tutorials as well as video content.
The prototype is now being developed into a fully functioning native app, which will be trialled in the USA.