Hello.
I’m a creative designer and conceptual art director with over 27 years' experience in London agencies. I help brands grow through applying human-centric creativity and diligent design to my clients’ work; not simply fulfilling a brief, but adding care, effort and emotion.
The work that most makes my eyes twinkle is experiential marketing, however, I’ve extensive experience in designing and maintaining brands along with all manner of print and digital art direction, design and artwork.
What I’m good at
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Since my first foray into experiential marketing in about 2007, I've worked on everything from small-scale sampling campaigns through pop-ups, roadshows & takeovers to large-scale bespoke builds and award ceremonies. I typically work on every aspect of a project from strategy and concepts through design, artwork & production, and often copywriting, where my attention to detail and understanding of how a brand should work on all the senses, results in impactful, effective and occasionally award-winning brand experiences. Crucially, I’m always exploring new experiences too, so can apply genuine human-centric insights into my work in a way that AI can’t replicate.
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In a world where AI-generated design is everywhere, employing an actual designer such as myself can seem like an unnecessary luxury. However, with my 26+ years of experience, what you get is somebody who cares deeply about good design and understands that human-led idiosyncrasies can lend a brand more credibility. Whether designing a simple menu, an entire campaign suite; or even just prettifying your PowerPoint presentations, the care and effort I put in ensures high-quality outcomes.
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I have extensive experience in creating brands of all kinds and in many degrees of detail. From SME starter packs to give a consistent visual presence, through to comprehensive sets of multichannel brand guidelines that give both agencies and direct clients a coherent communication strategy, I’ve designed the lot. Branding is never just a logo and set of colours, but rather it can be a way that a brand thinks about it’s relationship with its customers and how to connect across multiple channels and touch points in a way that feels genuine.
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I was first designing websites in the last century before the first dot-com bust, and while it’s not my favourite type of creative work, I continue to do so. I’ve worked in digital agencies as part of large teams designing websites for clients including the NHS, Barclays, Clydesdale & Yorkshire Banks, Lombard, Barclaycard and the Army. I worked directly with Rentokil Initial on their digital estate and have designed websites for umpteen SMEs where I’m often also building the sites in Squarespace. I’ve also been responsible for many digital marketing campaigns covering all manner of social media.
Key clients I’ve worked with
