Hello.
I’m a graphic designer and conceptual art director with over 26 years' experience in London agencies. The work that most makes my eyes twinkle is experiential marketing, however, I’ve extensive experience in designing and maintaining brands along with all manner of print and digital art direction, design and artwork.
What I’m good at
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Since my first foray into experiential marketing in about 2007, I've worked on everything from small-scale sampling campaigns through to pop-ups & takeovers to multi-million pound bespoke builds. I typically work on every aspect of a project from strategy and concepts through design, artwork & production, and often copywriting, where my attention to detail and understanding of how a brand should work on all the senses, results in impactful, effective and occasionally award-winning brand experiences. Crucially, I’m always visiting new experiences too, so can apply genuine human insights into my work in a way that resonates with other humans.
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In a world where AI-generated design is everywhere, employing an actual designer such as myself can seem like an unnecessary luxury. However, with my 26+ years of experience, what you get is somebody who cares deeply about good design and understands that human-led idiosyncracies can lend a brand more credibility. Whether designing a simple menu, an entire campaign suite; or even just prettifying your PowerPoint presentations, the care and effort I put in, ensures high-quality outcomes.
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I have extensive experience in creating brands of all kinds and in many degrees of detail. From SME starter packs to give a consistent visual presence, through to comprehensive sets of multichannel brand guidelines that give both agencies and direct clients a coherent communication strategy, I’ve designed the lot. Branding is never just a logo and set of colours, but rather it can be a way that a brand thinks about it’s relationship with its customers and how to connect across multiple channels and touch points in a way that feels genuine.
Key clients I’ve worked with
